Only you can see where your AirTag is. Your location data and history are never stored on the AirTag itself. Devices that relay the location of your AirTag also stay anonymous, and that location data is encrypted every step of the way. So not even Apple knows the location of your AirTag or the identity of the device that helps find it.
AirTag is designed to discourage unwanted tracking. If someone else’s AirTag finds its way into your stuff, your iPhone will notice it’s travelling with you and send you an alert. After a while, if you still haven’t found it, the AirTag will start playing a sound to let you know it’s there.
Of course, if you happen to be with a friend who has an AirTag, or on a train with loads of people with AirTag, don’t worry. These alerts are triggered only when an AirTag is separated from its owner.
Beautifully simple.
A one-tap setup instantly connects your AirTag with your iPhone or iPad. Enter a name for your AirTag, attach it to the item you want to track and youʼre good to go. Want AirTag notifications on your Apple Watch too? No problem.
Long live the battery.
AirTag is designed to keep going for more than a year on a standard battery you can easily replace.2 And your iPhone lets you know when itʼs time to pop in a new one.
Splish, splash.
Let’s say you’ve tagged your keys and — oops — you drop them in a puddle. Or they’re in the path of a colossal spill. Well that’s OK. Your AirTag is water resistant.3
Initial it. Emoji it.
When you buy your AirTag from apple.com or the Apple Store app, you can have it personalised with your initials. An emoji. Or both. Itʼs free and easy, and it adds some fun.
More colour. More fun. More you.
It’s easy to attach AirTag to just about anything with colourful key rings and loops from Apple. AirTag comes individually or in a 4 pack. Happy tagging.
